The ultimate aim of any business is to generate profit, regardless of what the owner or entrepreneur said it. Without profit, no business will survive for long, let along growing. Ask any one with a basic accounting knowledge, he or she will tell you that the profit equation is very simple.

Profit = Income – Expenses

The profit equation is so simple that business owners, top executives often conveniently pass it over and complicated it. Evident can be seen through the recent credit crunch which sent many of the Blue Chips CEOs to their knees and many companies, including banks and financial institutions out of business for good. A year after the crunch, many big corporations are still scrambling for ways to stay afloat. Most of these companies who are falling have inevitably and conveniently forgotten that while rapid expansion with escalating cost into non-core business might give them huge revenue to pump up their profit to justify their high pays and perks; the cost will eventually caught up and sink them. A lesson learnt and should not be forgotten.

There are only two variables in the profit equation, income and expenses. Small business owners must always focus on these two variables

1. To generate income from your core business; be it sales of products or providing services to their customers. You must not get distracted into other non-core business operation or income especially when you are on the infancy stage of your business operation. Any distraction can be easily dictated by your customers, dilution of product or service quality will give your competitor an opportunity to snatch them away. Once they are gone, you may need more cost to ring them back.
2. As small business owner, you must realize one very important aspect of the profit equation. While generating income is the utmost task for your business to grow. You must always keep an eye on your costs or expenses. A dollar generated from sales may only bring you a fraction of may be 20% of profit after all the expenses incurred from your operation. A dollar saved is definitely representing a dollar profit. Always find ways to reduce cost while maintaining your products or service quality.

Statistic in Small Business Administration shows that much new startups could not survive the first 5 years, in order not to be one of the statistics, while mapping your small business strategy to grow your incomes; you must always keep a close watch for the expenses. Always remember the simple rule of profit variables; keep your cost low while increasing your income; and you will be on a very smooth path to a great business.

SK Wong, A Chartered Marketer of The Chartered Institute of Marketing UK; graduated with an MBA in Finance. He is also a Certified NLP Sales Trainer and a Certified Member Trainer of Junior Chamber International. Currently SK is working as Manager in a Risk Management & Insurance company. He is in charge of Business Development, Operation and Management of his unit. SK has conducted many training for his teams of Financial and Insurance Consultants on Motivation, Goal setting, Leadership Development, Marketing & Sales and Management Effectiveness apart from product knowledge training.

Creating a Website is not rocket science. Stamp your mark, DIY (Do It Yourself) it.

Many small and home based business owner put off or procrastinate the idea of bring their business online simply because many felt that creating a website and maintaining  it is rocket science to them. How on earth are they  going to build a website without any HTML knowledge. They saw the obstacle or stumbling block but not the stepping stone to a bigger market and better future.

Creating a simple website and maintaining it yourself is no longer a task that need professionally trained web designer or someone with technical skill. The Internet had evolved so fast and so does the web builder tools. Most web building software now  provides WHAT YOU SEE IS WHAT YOU GET (WYSIWYG) feature. Anyone with word processing skill with a little creativity can build a simple website without much problem. All you need to is the will to learn.

Web Builder

To create your own website, the first thing that you need to do to get a user friendly Web Builder. There are many site that provide Free download on web building software. Clickabiznes.com site is initially built with  Sothink HTML Editor and then  Made with NVU  before switching to the web building tool provided by the hosting company for ease of uploading after the site out grown the original web host.

Sothink HTML Editor

The Sothink HTML Editor  free edition comes with Free templates.  The software is easy to use. There are three tag on the software namely HTML for user with some html knowledge so that you can make some necessary correction. The design tag provide WYSIWYG features work just like a word processor. If you know how to type, click and paste with a little creativity and hard work, making a simple and presentable site is not that difficult.

The only little setback of this Free edition is that you can only open one tab file at a time. To over come it, you need to open a few windows before the count down stop, that way, you can juggling a few different pages by switching from one window to another.

The other problem is that some of the features may not functional properly when offline.

Made with NVU

I must said the  NVU is  a precious gift for aspiring Netrepreneur who is techno phobia. NVU is 100% open source and anyone is welcome to download NVU at no charge. Not only it’s FREE it is easy and simple to use. Try it out, you will love it!

The software come with a tutorial file and some teething problems where you may need a little HTML knowledge to correct them when uploaded to your hosting server.

Web Host’s Web builder.

Most Web Host also provide web builder software as a package to the members, most hosting web builder .
normally come with a very comprehensive features and the program is very easy and simple to use which make designing your website like a breeze.

One of the other web builder that provided a lot of effective tips and strategies on the development of the early stage of clickabiznes.com  site is SiteBuildit The SiteBuildit not only provides web building software and hosting account. It also serve as a learning center and is best for people who have no prior knowledge of web building and online business or internet marketing.

Many of the tips and strategies that been taught in SiteBuildIt and applied here has proved to be effective. The SiteBuildIt is a comprehensive package with all the web building, hosting and marketing features, it also provides a comprehensive resources center for it members and user. Get more information on how SiteBuildit can help your online business by visiting their The Getting Started Action Guide.

Building your website is just the beginning step of your online business and internet marketing journey. The real challenges come with the marketing of your website. What strategies and promotion methods used to effectively and best suited to your own environment and situation is one big lesson to be learned.

Take the small steps with us together to build a sustanable Online business with our Internet Marketing Strategy.

“A journey of a thousand step begins with a single step.”

Getting your website hosted is may be the second or third step toward your Online Business. Many new and aspiring netrepreneurs confused with domain registration and web hosting. Because most web hosting companies also provide domain name registration as a package, they naturally felt that once domain name is registered, hosting is automatic.

Web hosting and domain name registration are two separate matters. If domain name is like registering your offline company name with the registrars of companies, then web hosting is like finding a good landlord to house your office and company for customers to locate your business. Good hosting company is like good landlord, provide strong support with minimum interruption to your business operation.

Choosing a good web hosting company is important

Nothing is more frustrated than constant downtime by your web host. It is damaging to your web image and thus determine the success or failure of your online business venture. Choosing a web hosting company can be a nerve numbing experience. If you have an experience where you wanted to change host and your domain is expiring but no response from your existing host, you will feel what I have felt.

When choosing the web host, the reliability of the company providing the hosting is a key factor. While looking for reliable service like customer support, the features provided, you should also know the stability and the financial strength of the company. You won’t want to see that your host is gone when you sweat yourself to build a high traffic site.

If you are new to online business, do a web host check by reading some of the forums about web hosting. A simple way is to heed the recommendation from those experience web masters’ and using the same web host that the are using is cost is not a major factor.

Free vs Paid Website

Many new netreprenuers and majority of the “Hot Opportunity Chasers” like to use Free web site to promote their business. While it is a good way to start without incurring much cost, it gives an impression that the people is not serious in his business.

Serious netrepreneurs should not  even consider using Free web host to start their online business. Most free host provide subdomain name and insert advertisement on their free sites that can steal away your sales. Further more, building an online business is a long term venture, your should take a long range view of building your Brand rather than looking for a quick profit and look for another opportunity with another free web host.

With the advance of technology, web hosting now become more affordable to many, many web host provide a full package with reasonable cost. If you are looking for a reliable and economical web host, try this friendly host, Free Hosting for as low as $14.95 per annum. For $14.95 which include Domain Name Registration and Web Hosting for a year. It is a bargain even though the web space is small and provide only email forwarding. Start with the basic package to build a website to showcase your products or services to the world. The key here is to start. I used this Free Hosting for a start and even today, I still have a simple website for my wife Home Decor company, and it generate quite a fair bit of referrals to her outlets.

Basic criteria for choosing hosting your website

Disk Space – The capacity use to hold all your web pages, images, multimedia file, programs, digital products and other  files that your store on your website

Bandwidth -    The amount of data that was allowed to broadcast from your website each month. Unless you have a very high traffic site with tons of multi-media file,  having a high bandwidth may not be necessary if it come with high cost.

Subdomain - Whether the host allow subdomain to your hosting account. A sub-domain looks like this: http://subdomain.yourdomain.com.

Multiple subdomain – Whether your host allow you to add new domain names to your account to host different website  with the same account using under-utilitized disk space and bandwidth. You can check one of my Subdomain here on affiliate program.

Website file manager – Managing and maintaining your website can be a mundane task and your host should provide support in ease of managing your site. You should be  able to create, delete, edit and move your files online.

POP3 / IMAP / Webmail -Within your web control panel, you should be able set up your pop account with unlimited email accounts. It should also provide  e-mail aliases that redirect your messages to any of your existing e-mail account

There are many more criteria such as anti-virus software, spam blocker, CGI-bin, MySQL data base, and many others. Do a web hosting review before jumping into one. It is a painful experience discovering that you have chose a bad host when your online business is booming. Select with care.

You may like to check these two host that clickabiznes.com and our associate sites are using.

Hostgator and IPOWER!

You can also check out the following,

Blue Host

Site Build It

Provide lot of training and resources for it members to build a quality site and Third Sphere

provide a site builder which is easy to use and also a Autorsponder and membership site creation system and support but the monthly fee is a little too high for newbie, however if you consider the support of Autoresponder and membership site creation system, it is a bargain.

In offline and conventional brick and mortar business, potential customers will search from yellow pages or media advertisements  looking for your company name or brand name for the  products or services. In online business and Internet marketing, people look for your website address or your site Domain Name. i.e. www.YourDomainName.com

Your Domain name thus is equivalent to your offline company name or brand. Greater care is need to have and build a good domain name.

Choosing Your Domain Name

Many new netrepreneurs are obsessed with getting their Keyword or Key Phrases as their domain name. Many SEO gurus and software also emphasize the important of getting the keyword and key phrases as the domain name. In the quest of getting to rank higher on SERP, many new webmaster going into greater length of getting at least one of their keyword as their domain name. So you will find certain website having name look like these hypothetical site name such as

www.I-have-a-keyword-in-my-domain-name.com  or

www.Keyword-keyword.com

www.Have-Keyword-now-what.com

Getting your keyword as your domain name will have an edge in getting a higher SERP ranking against your competitors when everything being equal. While it help when your site is highly optimized, it is not THE criteria in getting a higher SERP ranking. Time is better spend in creating a high quality content site that provides much needed information, services or products than being obsessed with having a perfect domain name.

Registering Your Domain Name

Registering your domain name is easy.  Most hosting sites also provide registration of domain name. Your first need to check it availability. You can check your domain name availability with this friendly host. Register with this friendly host and get Free Hosting for as low as $14.95 per annum. A very good host to start with for any one who wanted to start their Online business with a limited budget.

Most if not all Hosting Site also provide domain registration services. For Ease of your choice, you may like to check out on the following web host and compare their benefits and support.

Hostgator

Blue Host

Site Build It

Third Sphere

Domain Name – Your Brand on the Internet.

Registering your domain name is just a beginning of a long but rewarding  journey on building an Online Business. Your domain name is just like your offline Corporation Name or Brand name. If you understand the Brand Iceberg in Marketing, you will know that any company who wanted to build a long lasting business and command premium pricing need to build up the brand. It is worthwhile for to take a longer and holistic view in build up your Domain Name by adding value to your potential customers than just aiming for a quick profit.

A good and supporting host will help you to achieve more in lesser time. It is
Choose Wisely!

According to Sun Tzu, The ancient Chinese Military Strategist said, we must adapt to one’s situation or circumstances  in order to win in battle. So before you charge yourself into Online Business or Internet Marketing business, you have to know what is available to you and which you can make use of.

You need to ask yourself, “What is my  strategy for my online business?

Your Internet Marketing Strategy

By strategy here, we are not talking about Internet Marketing Strategy yet, we are talking about your  online business model. It can either be

1. Products Based

2. Services Based.

3. A combination of the two.

And if you do not have any idea on what is your online business or internet marketing business model, or you do not have a clue as to what products or services to market on the internet, don’t despair, everyone has to start someway. The gurus are talking louder because they have been there! And You don’t have to reinvent the wheel, just listen to them and follow their foot steps.All you need to do is start right now!

Start doing and then perfect your skill as you go along!

“Imagination is more important than knowledge, there is no better way than putting your imagination into reality.”

Online Business Ideas

Take a look of some examples here to generate some ideas;

Egoods Hardgoods InfoPublishing Local Business Referers/finders Service Sellers

In internet marketing, a lot of products or service sold are Information Products or Services and if you  have specific knowledge and skill which other may need, it is worth while to venture into this field. Get a copy of the InfoProducts Master course here! If you want to know more about information products.  In building an Online Home Based Business, like the above quote said,” Imagination is more important than knowledge!” So, use your imagination! And you may find in this blog; Internet Marketing tool, techniques and  resource that  come in handy and useful for a start an Internet marketing Business!  You may get your ideas flow with the SEO Surf given as a bonus for our subscriber. If you haven’t have one yet, get the FREE Download here!

So what’s your ideas of Internet Marketing Business or Online Home Based Business now? Ever have this experience before, when you decided (again decide only) to buy a particular model and color of car; the next day you see the same model and color car driving around town. and you would said to yourself, ” Gee, how come I never notice there is so many such car around!”

You will always get what you are looking for!

You see, your mind is like a magnet and is attracted to your command! There is a lot of FREE information and marketing tool offer in the internet. Many of which are with real value where the author and owners had spend lot of their effort and time to provide these valuable information and tools. Effectiveness of these information  and tools is very much depend on how you make use of it.

What would you do with the knowledge that you have?

I believe if you are able to find this blog, chances are you should have quite a good collection of Internet Marketing ebooks and subscribe to newsletters or so call ezine. If you still wondering where to start as many of the materials and information may be too advance to you, subscribe to our “Small in Operation, Big In Profit!” newsletter and get an eCourse on How To create a website in 7 simple steps to generate your SITE income!

One of the easier way to start your Online Business or Internet Marketing Business to to sell others products or services through affiliate programs. You might like to consider it as your initial Business Strategy.

Download the Affiliate Master Course now. It will come in handy in future.

Start Building Your Online  Home Based Business now.  There is no Better time then now. Enhance it along the way. Learn , Do and you will master the skill.