What I do not agree as I am almost a victim to so called web designer and SEO expert/consultant on charging exorbitant rate to unsuspecting individual and small and home based business  to optimize their website.  With the  available software and tools and ebook, you can also become an SEO semi-pro by just following the technique, just don’t get overboard by practicing black hat SEO practices.

The one software that I use when I build my first website i.e. www.clickabiznes.com is  FREE   WebCeo. software and obtained very good result. It still carry a PR4 even it was idle for sometime, just hope it go better with this blog. My chosen keyword of this old website was ranked on front page of major search engine.

You can download   WebCeo. by clicking the banner.

Keller of kaposlogisztika.blogspot.com asked my opinion on which is better in a blog discussion, WebCEO or iBusinessPromotor.? Well it depend on what you are looking for, my view is that WebCEO has more features on site building and it is much easy to use for a newbie where as iBusinessPromotor concentrate more on optimization  and SERP for a website and linkback;  I used  it to generate report to see whatesle  can be improved back then. But then again, since changing my concentration to blogging rather than website, I have use them less, as blog is a different ball game in my opinion.

List here are the features that I get from their website. It ranging keyword research to building the website to submission for hosting. With proper usage the WebCeo can make a novice a semi-pro. I personally like the editor as you can check and fix your broken link with ease.The Free version may have certain limitation but is more than enough to get your site rank. I knew as I have use it to get teh result I wanted.

Keyword Suggestion. Search our database for related keywords, put them through detailed competitiveness analysis and pick out the best choices for your site.

Optimization Advice and Environment. Get a clear, detailed and exact advice on how to tweak a web page for your keyword then apply this advice in a specialized page editor.

Search Engine Submission. Auto-submit the optimized pages to major search engines around the world. Also, facilitate manual submissions through a friendly interface.

Ranking Check. Get comprehensive ranking reports for multiple engines and keywords. Collect ranking history and build trends. Industry safest human emulation techniques ensure you will not be banned by the search engines for automated queries.

Link Popularity Analysis. Analyze how many links you get from other sites and how good these links are for your rankings. Research your competition and top sites and spy their linking strategy.

Traffic Analysis. Collect accurate statistics of referring keywords and engines, link partners, ad campaigns, visitors and their navigation, popular pages etc. — anything you need to manage and improve your web marketing activities.*

Partner Finder (NEW!). A new powerful tool that helps look for potential link exchange partners, evaluate their websites and manage your correspondence with the website owners.

PPC Campaigns Manager (NEW!). A new tool that allows you to take control of your paid search campaigns: register new accounts with the PPC search engines, and easily manage existing ones.

Other Tools Included:

• FTP Manager — to quickly save changes to the hosting server
• Site Auditor — to troubleshoot any possible site errors
• Site Uptime Monitoring Service — to get alerted when your site is down

Best of all, the WebCeo provide Free training course in search engine marketing comes with each program copy (even with the free edition). You become eligible right after you register the software.

Download Web CEO Free Edition Discover these benefits right now!

First of all, I have some qualification to make, I am NOT an SEO or Search Engine Optimization expert or guru, far from that,I am just an novice in this field. At best, I am just an SEO enthusiast with a Marketing qualification in Brick and Mortar Business. What prompted me to make this post the very first post of my resurrected website, or I should call it blog now due to a couple of reasons.

Firstly, some time last week, someone Yahoo IM me out of nowhere and asked me whether I would like to use their service on wed design or SEO/SEM service. Of of curiosity, I asked him to give me the URL of their company sites, so he did and I do a little spying on them. Well, the SEO score and relevancy on their keyword is much lesser than mine. Interestingly, when I yold him that, he asked me how did I get all those information on his website. Now imagine you engage a SEO expert who does not know what your competitors are doing?

Secondly, I stumbled on a blog which the owner claim to be an SEO expert and charge thousand for a site review and optimization and with a screen short SERP of the optimized page. It was claerly shown that the chosen keyword is on Google SERP #1. Well I have no question on the SEO ability of his, but the question remains, “How Many People really search for this chosen Keyword?” Now,  that is what many self proclaimed SEO experts never tell their unsuspected clients, you wanted this keyword, no issue, I will optimize for you and surely, their clients chosen keywords will be on page 1 of Google SERP. You may asked, but they have shown also the traffic generated, that shows it works! Traffic Generation tricks, that’s will be another topic.

When a surfer type certain selected words or phrases onto the search bar of the search engine like  Google, MSN.  and Yahoo and your site come out on the 1st page of the SERP (Search Engine Result Page). It can be said that your site is fully optimized.

Controversy on Search Engine Optimization|SEO and Search Engine Marketing|SEM

One of the benefits that have your site appears on the 1st page of SERP is that the surfer will have a keener interest to know more on your site as she found you and not through any hard selling or promotion.  She will be more receptive to what you presented. But like it or not, Like it or not, many people will not go beyond the 3rd pages of any SERP.

Because of the potential high traffic on appearing on the 1st page of SERP, most if not all webmaster would like their sites to be on the 1st page of any SERP on their selected keyword and created a highly competitive marketplace and thus the birth of Search Engine Optimization or SEO.

There are different schools of thought  in the argument that one should provide quality content for their intended user rather than using SEO techniques to get higher ranking in SERP but provide inferior content on their website. The fact remains that with good quality content plus proper optimization of your site, you will have even better chances of higher ranking in SERP on your selected keyword or key phrase.

While the important of SEO cannot be discounted, you must always remember that the essence of any business is to add value, so does your website. In the long run, quality contents site providing quality contents, products.  services and support with proper optimization will win the race.

Basic Search Engine Optimization

There are two criteria in SEO techniques, the Onpage and Offpage criteria.

The Onpage optimization deal with those elements in your web pages that can influence the ranking of your webpages or website on the SERP. These elements involved

1. Your domain name (though I have a different view)

2. Your Title tag of your webpage.

3. The Meta Keywords Tag.

4. The Mata Description Tag

5. Body Text

6. The First Sentence of your body Text

7.. The Headline and Sub Headlines

8. The Last sentence  of your Body Text

9. Image Alt Tag

The Offline elements are more complex which involved inbound links and anchor text that link to your webpage.

To get more information about SEO, download the FREE Ebook “Successful Search Engine Marketing” or by click the book image on the right.